Welcome To Our New Look
We are thrilled to announce the re-branding of CME Credit Union. We hope you agree, the new look is bold, dynamic and distinctive, however it also holds true to our rich and stoic tradition of serving the City of Cranston and its School Employees. With it, the awesome banking service and experience we provided members will move us forward as we proudly serve the greater Rhode Island Community.
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The new design is the result of a contest held with Cranston High School students. The winning design was created by Aden Thorp, a Senior and Honors Student at Cranston High School West.
Her design moves our brand/logo to a modern look, symbolizing our past, present and future. As Aden describes it, “the three circles represent timelessness, totality and infinity while giving hope to the possibilities members look for in life. The overlapping circles embodies inclusion in our Credit Union cooperative, providing equal opportunities for everyone who can now be part of the CME CU family”.
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Our new logo is progressive, compelling and unique to our market, visually reflecting our values, culture, and the experience CME Credit Union strives to deliver. It is also a reflection of the Purpose and Mission we have been driven by since we were founded in 1947:
Purpose & Mission
- Help members create opportunity in life with thoughtful advice and amazing service.
- Live our passion and deep desire to help those most in need.
- Lead and have a positive, lasting impact in our Community for tomorrow’s generations.
While our name remains unchanged, the re-branding ensures that our organization's distinctiveness and reputation has a broader appeal to the market we serve. This modernization presents an opportunity for CME CU to maintain a relevant presence within the community and attract new members effectively.
The initial reveal of our new brand will happen in late July. The process of re-branding will continue throughout the year. Initially we will be re-branding all of our touch-points starting with our statements, website, digital & mobile banking, branch signage, and more.
No. The re-branding will not alter the essence of CME CU, rather, it enhances our identity, integrates us into the community we serve and furthers our motto of "Where Your Story Matters" to all of Rhode Island.
Yes. The new Website address will be www.cmecreditunion.org. However, if you bookmarked our current website address, you will be automatically redirected to the new one. You may want to re-save the new Website address once it goes live.
Yes. Your CME CU debit card will not be affected by the re-brand. You may continue to use your debit card just as you do today. When your cared is ready or re-issue, you will receive a newly designed card.
Yes. Your CME CU checks that have the old logo will not be affected by the re-brand. You may continue to use your checks as you normally do. Once we have the re-branded checks available, we will let our members know.
What to Expect
Throughout July, we will be refreshing every touch point that you have with CME CU. The most updates will take place on our Website, Facebook and Instagram pages. Here are a few of the most visited ones for you to watch for and we make these updates:
- MONTHLY STATEMENTS – This months' statement has been updated with our new logo and corporate colors. We hope you love it as much as we do!
- CME CU WEBSITE - It will be resigned with our new colors and an eye for easy access, as well as an new URL: www.cmecreditunion.org.
- EMAIL ADDRESSES - Team member e-mail addresses will be updated with the cmecreditunion.org address. No need to worry if the current e-mail address is in your address book. Team members will receive your email regardless of the one you use.
- ONLINE & MOBILE BANKING - It will feature our new color theme and will be refined for easy access, including use of Smart Phone Apps Bill Pay and Zelle
- DEBIT CARDS - New cards have been designed and members will receive a new cards as other old one expire or when or reissued.
We are excited to travel the road ahead while at the same time never losing sight of where we have been. Wherever the future takes us, one thing you can count on is CME CU is the only place “Where Your Story Matters”.